🥖 The French Edition: stop using prioritization frameworks, user testing & inclusive forms / PM Snacks #59
🥖 The French Edition: stop using prioritization frameworks, user testing & inclusive forms / PM Snacks #59
Learn why strategy needs to acknowledge intuition & lead to better prioritization methods, how to conduct user research, why Alan Baby mobile app was stopped after 12 months, and more...
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1️⃣ Product Strategy: what if we stopped hiding behind frameworks?
May 2022 • 7 min read • #strategy #execution
An opinionated article on the limits of prioritization frameworks and what to do instead. I tend to share a similar position and talked in the last Product Inbox about how we prioritize at uku (FR).
1/ Start with the why & clear principles: reading them should help everyone drive decisions.
2/ The 1st prioritization step happens at the exec level by allocating resources clearly.
3/ The 2nd prioritization step should be done through “useful” questions like “Within one year, which of these features could really change the game ?” or in relative ways. Also you should definitely acknowledge the importance of intuition over data.
2️⃣ How we crushed our user testing in only 13 days
May 2022 • 6 min read • #discovery
The team at Yousign is starting a series on their discovery methods. The image above is already worth a look. It summarises the 4 risks you should mitigate and the matching tactics in your toolbox. Coming back to user testing, here are their advice:
1/ List the assumptions you’re making about the user journey & set a level of risk for each one (high/medium/low)
2/ Perform user tests only if you have a decent number of high-risk assumptions (= high efforts or difficult to rollback)
3/ Limit the scale of your tests as much as possible (= flat screens instead of live prototypes, 5 interviews instead of 10)
4/ Start coding as soon as possible (don’t wait for the final results). Make an educated bet and prioritise speed over certainty.
3️⃣ Story of Alan Baby: starting & shutting down a consumer app in 12 months
May 2022 • 10 min read • #execution #discovery
I love detailed behind-the-scene stories on how a product came to be (or not be anymore). Antoine from Alan (French health insurance) shares the different stages of Alan Baby, their mobile app for parents. The highlights:
- Solve one important problem for core users (= target a clear group of users + a clear need, resist the urge to be too broad)
- Work on acquisition & product as one (= mobile space is crowded, users attention is limited, find the product-channel fit as soon as possible)
- Drive highly iterative, yet forward-thinking product work (= working only in short cycles is tiresome & prevents you from improving the strategy)
- Build a tight team with diverse skills (= keep the team small & focused, scale it after product-channel-fit)
4️⃣ A gradual UX approach to design gender-inclusive forms
Mar 2022 • 7 min read • #design #inclusive
Currently, up to 4% of Gen-Z defines itself as transgender, non-binary, non-conforming, gender fluid, or in another way rather than just male and female. This percentage is expected to grow exponentially. It’s our responsibility to create inclusive products. Learn how Welcome to the Jungle (leading job-board & HR media) worked on better forms (47% of their users are already gen-z!).
⏳ Replay - How to structure your product team? (french video)
May 2021 • 45 min watch • #strategy #execution
Most clicked link, shared one year ago in PM Snacks 36.
Last week I was live with Fanny Jacob (VP Product @OpenClassrooms) for a conversation on how to structure product teams. We talked about the profiles we look for in our teams, how to mentor PMs, processes & I shared why I usually advise against empowered/impact teams.
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Bonus: this week I shared a 100% French edition but it would not be complete without mentioning the great new book by Remi Guyot & Tristan Charvillat (BlaBlaCar) on Discovery. It’s written in French and I strongly suggest you buy it. It’s a 7-step approach to repeatable & impactful discovery.
A warm welcome to the 19 new subscribers, we are now 2026 readers strong!
Thank you for reading this far.
Have a great week!
Olivier Courtois
10y+ in product, co-founder of 🥕 uku.wtf, coach & advisor
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