👋 Bye Jeff, rise and fall of Invision & being strategic / PM Snacks #25

Learn a few wisdoms from Jeff Bezos, why Invision was a missed opportunity & how to be strategic

1️⃣ Préparer la campagne de vaccination dans l'urgence
Feb 2020 • 13 min read • #process #testimony
Two weeks ago I shared many articles on how to make your team deliver fast. But it was still nothing compared to what 3 companies went through to prepare the vaccination campaign. It's a rare behind the curtain piece, written by the excellent publication "Le Ticket'. If you can read French, be sure to check it out and subscribe. You should love the journey! 

2️⃣ The rise and fall of InVision
Jan 2020 • 8 min read • #strategy
Once the rising star, Invision, a tool to build design prototypes & handouts, is now falling hard. It's a little bit like seeing Kodak unable to onboard w/ the digital camera movement. I wonder how Photoshop or Illustrator are doing? 
1/ One explanation could be that they are a feature, not a product
2/ Their product portfolio went nuts, lacking a compelling strategy 
3/ Inexperienced leadership could have led to more marketing than product work

3️⃣ How to be Strategic
Oct 2018 • 7 min read • #strategy
I'm often asked what is the best way to build a product strategy. This is a vast question that depends on many factors like your company's culture, the mandate you have, and the quality of the insights you have from the field (market or users). In any case, this article is a good way to start: 
1/ Create alignment around what "wild" success look like
2/ Understand the problem you target (= the problem, the ecosystem around the problem, and what part you are exceptionally suited to solve)
3/ Prioritize & cut

4️⃣ Removing Nested Modals From Digital Products
Jan 2020 • 5 min read • #ux
I genuinely think that nested modals are a bad idea for your app user experience. If you have encountered good examples, don't hesitate to reply to this mail. In the meantime, the author shares a few strategies to avoid them: from sidebars to inline edition.

5️⃣ Jeff Bezos: 17 things I learned from him
Feb 2020 • 5 min read • #thread #customerdriven
It was difficult not to talk about Amazon when his visionary CEO is about to step down. Did you know that relentless.com redirects to Amazon.com? It's a good testimony of Jeff Bezos' obsession for his clients needs. In this thread you'll discover some of the wisdoms he shared in his public writing. To learn more about his unique way of thinking and how relentless he actually is, read this piece from stratechery. But please, consider to order locally and help other actors to prevent this giant to misuse even more its power. 

A warm welcome to the 22 new subscribers, we are now 1422 readers strong!

Thank you for reading me.
Have a great week!

Olivier Courtois 
10y+ in product, currently coach, advisor & podcast host

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