1️⃣  Your Strategy is not a collection of A/B tests
🤷‍♂️ • 2 min read • #strategy #datainformed
I've been sharing many articles about strategy in the last few weeks. By now, you may know my beliefs: 
- You should always start by defining a product strategy
- A good strategy is rooted in the company's one & play along with other teams' stacks 
- A good strategy starts with an intent (= a vision or an original angle), acknowledge its hypotheses and use all data sources (market research, usage data, user research) to de-risk it
- As a result, a strategy is articulated and not just a list of experiments

2️⃣  Building Products at Airbnb
Mar 2021 • 8 min read • #productculture
I shared in the edition #4 a few differences between Google & Apple product cultures. Here is a cool series by Ken Norton deep diving in leading companies ones. The first article is about Airbnb & here are some take aways: 
1/ They are not design-led, like any other companies progress is achieved through team efforts (often led by PMs). But they are definitely vision-led (= clear intent) and go as far as creating storyboards (or movies) to visualise it
2/ Their culture is more top-down than most people would think. Nothing wrong about that. But PMs who thrive need to be good at relationship building & storytelling

3️⃣  Five Tips for Building Relationships as a Product Manager
Oct 2020 • 7 min read • #manageyourself #influence
Whether you want to join Airbnb 😉 or just step up your game, this article share some practical advice to strengthen your work relationships. My preferred ones: 
1/ Don't underestimate small talk. I know it's quite obvious... but how many of you start online meeting with it? I'd definitely suggest to add a 5-min window & use prompts to help your teammates. No inspiration, use that tool or this one.
2/ Always take time to explain yourself. What is the strategy you follow? What are the hypotheses you want to test? Why are you saying no to a stakeholder? 
3/ Actively listen & get to know the true intent. When entering any conversation, stop & listen. If someone argue with passion, there is a reason. Learn about it, share yours & build empathy.
4/ Learn to be vulnerable: acknowledging when you don't know something for a start. It creates trust. I know it can be scary, but people will actually respect you more if you are open about it. That's something I wish I knew when I started... Sidenote: I don't know how well this advice could scale through cultures 

4️⃣  Learn from leading companies A/B tests
Mar 2021 • 2 min read • #ux #execution
I just learned about this website and needed to share it. The concept is very simple: go faster by discovering UI patterns A/B tested by well known companies. 
1/ If you're new to A/B testing, that could give you a clear idea of the type of things it's useful for
2/ If your design resources are limited, it can be a good way to discover new "validated" patterns. But please, at least, try to test it through user testing. What is true for a big corporation could completely be false for your users...  

❇️  Live with Gibson Biddle on ProductSquad
Mar 2021 • 69 min watch • #strategy
I was lucky enough to participate in a live with Gibson Biddle, the former VP Product of Netflix, that you should know by now if you have been reading me for a while. Thanks Axel for the invitation :) 
   
A warm welcome to the 12 new subscribers, we are now 1527 readers strong!

Thank you for reading me.
Have a great week!

Olivier Courtois 
10y+ in product, currently coach, advisor & podcast host

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