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✨ The last Intercom prioritisation framework, stop talking about MVP but still derisk product work, and more / PM Snacks #41
Learn the three-step-framework Intercom uses to align teams, why you are probably not working on MVPs, how to hire PMs, and more
1️⃣ A simple three-part framework to align your team’s efforts
Jun 2021 • 6 min read • #execution #roadmap
Intercom is back at it with a newer and better framework than RICE. No, I'm kidding. There isn't any magic weapon. A good prioritisation framework:
1/ captures the preoccupation of the company. In their case it's to create innovation (= build usage or defendability) while keeping on check investment and urgency (to be right on time w/ the market)
2/ aligns the different teams (especially the main stakeholders) on the criteria. It will save you a lot of further conversations
3/ and bonus point: it doesn't use fake numbers to make itself sound more scientific than it is (yes I'm talking about you RICE 😅)
2️⃣ Reducing Product Risk and Removing the MVP Mindset
May 2021 • 8 min read • #execution
Have you ever created a MVP? Most product managers have not, because they join companies way after it was built. What you call an MVP is probably the first version of a new feature in an existing product with existing users... Framing it this way often leads to wrong scoping or building with low quality. Instead you should ask yourself what kind of product work you are doing, what is the level of ambiguity on the problem or solution viability, adopt strategies to derisk depending on the kind of users... and basically always "phase" your delivery (= faster impact, smaller risk, better tech work). I loved the Apple Pay example shared in the article.
3️⃣ Find, Vet and Close the Best Product Managers
May 2016 • 12 min read • #hiring
Who to hire as a Product Manager? Todd Jackson (Dropbox) gives a very concise way to look at this question. The best product managers do three things: articulate what winning products look like, rally the team behind it and iterate on it until they get it right. He also shares some must-have, should have & bonus skills to look for, along with some questions to assess them.
4️⃣ How Solving Our Biggest Customer Complaint at Blinkist Led to a 23% Increase in Conversion
Jan 2021 • 7 min read • #ux
I love clear case studies. In this one, we learn how Blinkist did the right thing for their users (= warning them that they would be charged when the trial ends) while improving their trial sign-up by 23%, reducing complaints by 55% and turning push notifications opt-in from 6 to 74%!
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